design and branding st.louis & metro east
custom graphic & Design
From the Nike swoosh to the infamous Golden Arches, logos are instantly recognizable graphics that quickly convey brand messaging and reinforce brand recognition. Does your business have a logo and custom graphics that feel like they’re uniquely yours? If not, Aggressive can help. We have worked with businesses throughout St. Louis, Metro East, and beyond to nail down their corporate identity development and creative brand design.
Once we develop your custom graphics and design, we can get your visual assets seen with
new signage,
vehicle wraps, and more–so you’ll get seen in all the right places.
Brand Identity
Brand identity is the visual, emotional, and cultural representation of a brand, encompassing elements like name, logo, colors, typography, messaging, and overall visual style. These components create a cohesive and consistent image that differentiates a company from competitors and leaves a lasting impression on consumers. A strong brand identity reflects the company's values, personality, and offerings, appealing to the target audience and fostering an emotional connection. This unified representation is crucial across all marketing materials, including websites, social media, packaging, and advertising, to build recognition and trust.
Brand Style Guide
A brand style guide is a document that outlines the visual and stylistic guidelines for a company's brand identity. It typically includes information on the use of logos, colors, typography, imagery, and other design elements that are consistent with the company's overall brand identity.
We’ll help you develop your custom style guide, which provides consistency across all marketing materials, whether they are created in-house or by external partners. You’ll be left with a clear set of guidelines that ensure that all materials are designed with the same look and feel, and that the company's brand identity is represented accurately and effectively.
Logo usage guidelines, including size, placement, and color variations.
Color palette and guidelines for proper usage.
Typography guidelines, including font usage and size.
Imagery guidelines: Image style, usage, and tone
Design elements: Icons, patterns, and backgrounds
Guidelines for print and digital materials
Your company will evolve over time, and your mission, vision, and values may change along the way. Therefore, your company branding may need a refresh to reflect your current identity and set you apart from your competitors. Rebranding often involves a complete overhaul of the visual identity—logo, color palette, typography, and brand messaging—and may include changes to the company's name, tagline, products, or business strategy. Successful rebranding requires careful planning, market research, and execution to ensure the new identity resonates with both existing and potential customers. It helps companies stay relevant, attract new customers, strengthen loyalty, and gain a competitive edge.