SEe the R.o.i. of wrapping your vehicle!

Return On Investment (R.O.I.) Calculator Tips:

WRAP COSTS:

Typical wraps range from $3,000 to $5,000, depending on vehicle size and whether it's a full or partial wrap.

DAILY IMPRESSIONS:

Estimate how many people see your wrapped vehicle each day.

For reference, a well-traveled vehicle in a populated area can get 3,000–5,000+ impressions daily.

CONVERSION RATE (%):

*Use a conservative number if unsure*

This is the percentage of impressions that turn into paying customers.

• Wrap leads: ~1% (long-term, trust-based)

• Google Ads: ~2–4%

• Direct Mail: ~0.5–1%

AVERAGE INVOICE VALUE:

Enter your average invoice dollar amount.

WRAP LIFESPAN:

Typically around 4-7 years depending on how the wrap is maintained

ACTIVE DAYS PER YEAR:

The amount of working days per year, that your fleet is on the road

Once you entered your number click "Calculate R.O.I."

Disclaimer:
The results generated by this ROI calculator are for illustrative purposes only and are not guaranteed outcomes. Actual results may vary significantly based on several factors, including (but not limited to) your business’s ability to convert leads into sales, the average value of your clients, your service area’s population density, and how often your vehicle is on the road. This tool is intended to help you estimate potential value—not to provide exact financial projections. Service businesses often convert 0.5%–2% of leads from cold impressions.