ROI Fleet Graphics

Fleet Branding ROI: How Your Vehicle Wraps Pay for Themselves
Commercial fleets can do more than get your employees from point A to point B. With the right custom branding, your fleet can serve as a roaming advertisement for your business that will eventually pay for itself. At Aggressive, we specialize in fleet graphics in St. Louis and Metro East. In fact, you’ve probably seen our work throughout the area on your daily commute! If you want to make a lasting impression, we’re here to help. For more info on the ROI you can expect from your vehicle wraps, continue reading.
A One-Time Investment for Ongoing Impressions
With the right vehicle care and maintenance, custom vehicle wraps can last anywhere from 4-7 years. For many fleets, that’s the entire lifespan of the vehicle’s commercial use. Unlike other ads that require an ongoing investment to remain visible like digital ads and billboards, your fleet graphics will only require a single investment to provide years of exposure.
With Aggressive, you can be sure that you get the messaging right so that it continues to make an impact through the years. Bright colors, crisp graphics, and eye-catching designs will ensure that your fleet turns heads. But how many impressions can you really count on coming from your vehicle wraps? A well-traveled vehicle in a populated area like St. Louis can lead to about 3,000-5,000 impressions per day. If even just 1% of those impressions turn into real leads, that’s 30-50 incoming calls for your business!
Build Long-Term Trust with Your Local Audience
Any business can run a Google ad or sponsored Facebook post. But businesses that invest in custom fleet graphics will show local customers that they’re here to stay. A branded fleet conveys the same level of permanence as a physical storefront or office space. It’s a major investment that shows customers that you’re truly a part of their community.
Keep Your Business Top of Mind
Unfortunately, a single impression isn’t really enough to get customers thinking about your business. They need to be constantly reminded of your brand so that when the time comes to book your services, you’re still top of mind. For example, let’s say you run an HVAC company in Metro East. If someone’s heater goes out or they need a system tune-up, they may simply Google the nearest HVAC service provider. However, if they’ve been seeing your trucks around town and have done business with you in the past or seen other forms of advertising from your business, that extra bit of brand recognition could get you the service call.
Think of fleet branding as a form of nurturing leads. It puts your name out there and reinforces brand recognition, even at times when customers may not necessarily need the services you provide. But when the time comes to pick up that phone, your business will be on their mind, so you’re more likely to get the call.
Create Opportunities with Every Service Call
If you run a service-based business such as a plumbing or HVAC company, having fleet vehicle graphics can allow you to create new opportunities with every service call. When homeowners see your vehicles pull up to their neighbors’ homes, they may suddenly think about that leaky faucet or malfunctioning thermostat that needs attention and give you a call. You might even drive this type of engagement by creating a custom QR code that gives new customers a discount on their first service, so they can scan with their phones and book right away.
Additionally, branded vehicles can instill trust and give your customers (and their neighbors) peace of mind. Instead of a plain white van pulling up in their neighborhood, they’ll see a vehicle with clear branding that showcases authority and trustworthiness.
Invest in the Right Commercial Fleet Branding in St. Louis & Metro East
When it comes to vehicle wraps, it’s not just the message that matters. It’s how that message is executed. You want to have the wrap expertly installed on your vehicle so that you convey the most professional, polished look possible. If you go for budget vehicle graphics or DIY solutions, you might inadvertently send the wrong message to your potential customers. Custom designs and a bespoke fit are essential for ensuring that your investment pays off.
When you need vehicle graphics done right in St. Louis and Metro East, Aggressive is here to help. Whether you need a single vehicle wrap or an entire fleet, we can get it done. We take pride in our work, and it shows with beautiful custom graphics that have been boosting local businesses for years. See what we can do for your business by scheduling a consultation to discuss your fleet branding or check out our ROI calculator to learn just how valuable this type of advertising can be for your business.







